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Dear Pennies & Pens,

I have some exciting news for you! Lacoste is launching a new men’s fragrance collection. The fragrance collection entitled, Eau de Lacoste features three fragrances L.12.12. Blanc, Bleu, and Vert. To celebrate the fragrance launch, Lacoste is having an art installation called the La Machine L.12.12.

This fabulous launch will take place in Grand Central Terminal on September 19th in NYC. The La Machine L.12.12 art installation is a unique visual installation that will allow the iconic L.12.12 polo shirt to be transformed into the Eau de Lacoste fragrance.

The best part of this announcement is that Lacoste will be flying a Facebook fan to NYC to view the  La Machine L.12.12 art installation! So make sure you “like” their Facebook page for your chance to win! If you’re not the lucky winner, don’t worry the installation will be on view from Sept. 19-27th in Grand Central Terminal so if you’re in NYC, stop by and check it out!

Lastly, check out this video teaser for the Eau de Lacoste fragrance.

And there it is. The Fashion & Style of the Pen…de la Pen.